Abrams ComicArts, a prominent publisher of graphic novels and art books, has announced a new distribution agreement with Lunar Distribution, marking a significant shift from its previous arrangement with Diamond Comic Distributors Inc. The partnership, reported on September 4, 2025, sees Abrams ComicArts joining a growing roster of publishers utilizing Lunar’s services.
A Strategic Shift in Comic Book Distribution
The move by Abrams ComicArts to Lunar Distribution follows a trend observed in the comic book industry, where several publishers have diversified their distribution channels, particularly in light of challenges faced by traditional distributors like Diamond Comic Distributors. Abrams Books and Abrams ComicArts previously distributed their books through Diamond.
Lunar Distribution has rapidly expanded its reach and influence in the direct market, becoming a key player for comic book retailers. Since January 2021, Lunar has been the sole distributor of DC Comics periodicals to North American retailers and has steadily added new publishers to its roster. This growth has been particularly notable amidst a “tumultuous time for the comics industry,” with other publishers such as Massive Publishing and TwoMorrows Publishing also joining Lunar, some citing Diamond’s bankruptcy issues as a factor.
Lunar Distribution’s Expanding Role
Lunar Distribution, co-owned by Christina Merkler, originated from the Discount Comic Book Service (DCBS) and has positioned itself as a retailer-focused distributor. The company aims to provide efficient service and a broad selection of products to comic book shops, ensuring indie comics and other titles continue to reach shelves. Publishers often highlight Lunar’s responsiveness and commitment to comic book retailers as key factors in their decision to partner.
Abrams ComicArts’ Evolving Landscape
This distribution change aligns with Abrams ComicArts’ broader strategic initiatives. In April 2023, Abrams ComicArts transitioned from being an imprint of Abrams Books to a standalone division within the company. This reorganization aimed to strengthen collaboration with its parent company, Média-Participations (MPP), a French publisher with an extensive catalog of graphic novels, manga, and comics.
Under its new divisional structure, Abrams ComicArts has emphasized expanding its presence in the growing graphic novel, comics, and manga markets. Rodolphe Lachat was appointed Vice President and Publisher of Abrams ComicArts, with Charles Kochman, the imprint’s founder, serving as editor-in-chief. The division’s future lists are set to include a diverse range of titles, including new additions to the Marvel Arts line and adaptations of notable works.
Frank Miller also recently struck a publishing deal with Abrams ComicArts, with the company becoming the book publisher for select titles from his independent company, Frank Miller Presents, further diversifying Abrams ComicArts’ offerings and leveraging its distribution and outreach.
Implications for Retailers and Readers
The partnership between Abrams ComicArts and Lunar Distribution is expected to enhance the accessibility of Abrams ComicArts’ diverse catalog for comic book retailers and, by extension, readers. By joining Lunar, Abrams ComicArts can tap into a distribution network that has demonstrated significant growth and responsiveness within the direct market. This move underscores the ongoing shifts within the comic distribution landscape as publishers seek optimal ways to reach their audience and adapt to industry changes.
