Remow, a prominent global distributor of Japanese entertainment content, has announced the launch of its new 24/7 Free Ad-Supported Streaming TV (FAST) channel, “It’s Anime,” now available on Samsung TV Plus in the United States and Canada. This strategic move aims to deliver a mix of contemporary and classic anime titles directly to viewers, tapping into the growing demand for accessible, high-quality anime content in North America.
The Rise of FAST and Anime’s Global Appeal
The launch of “It’s Anime” signifies a significant step in Remow’s mission to make culturally authentic and premium Japanese anime readily available to global audiences without the barrier of subscriptions. Free Ad-Supported Streaming TV (FAST) services have gained considerable traction as consumers seek cost-effective entertainment options. Samsung TV Plus, a leading FAST platform, offers hundreds of free channels across various genres, operating on an ad-supported model that eliminates the need for subscriptions or credit card information. This accessibility makes it an ideal platform for expanding anime’s reach.
Anime’s popularity in the West has surged, with theatrical releases like The Boy and the Heron and Demon Slayer: Mugen Train achieving significant box office success. This growing appetite underscores a market that desires timely access to both the latest series and beloved classics. Remow CEO Akira Ishii emphasized that “It’s Anime” was developed to meet these expectations, treating FAST as a premier destination for top-quality anime and aiming to expand the overall anime fanbase.
Content Lineup and What to Expect
“It’s Anime” promises a diverse lineup, catering to a broad spectrum of anime enthusiasts. The channel will feature a mix of both modern and classic titles, directly sourced from Japan.
Initial titles set to launch on the channel in the coming months include:
- Tougen Anki
- Haigakura
- Your Forma
- My Deer Friend Nokotan
- Gag Manga Biyori GO
- Umamusume: Cinderella Gray
- Tonbo!
- Tasokare Hotel
- Reborn!
- Kuroko’s Basketball
Some of these titles, such as Tougen Anki, delve into rich mythological narratives, exploring conflicts between ancient bloodlines. Others, like Gag Manga Biyori GO, mark the return of popular series after long hiatuses, promising surreal humor. The inclusion of titles like Kuroko’s Basketball highlights the channel’s commitment to offering fan-favorite sports anime.
Remow’s Expanding Footprint
This launch on Samsung TV Plus is Remow’s second 24/7 FAST anime channel, building on the success of its “24/7 SAMURAI-SHINOBI” FAST channel available on Prime Video. In just over two years, Remow has significantly expanded its streaming footprint, reaching over 140 countries and more than 40 streaming platforms across North America, Latin America, and Asia. The company has also achieved substantial traction on YouTube, nearing 100 million views in under a year.
Founded in 2021, Remow is a Tokyo-based company dedicated to promoting Japanese content globally. It operates as a digital content distribution, production, and VOD/channel service company, with a mission to bring Japanese anime directly to international markets. Shueisha, a major Japanese publisher and intellectual property holder, is a key shareholder in Remow, contributing its expertise in global content expansion. Remow’s business model focuses on developing and deploying streaming services that allow international audiences to experience Japanese culture. The company has received investment from entities like Skybound Entertainment and Sumitomo Corporation, underscoring confidence in its strategy.
The launch of “It’s Anime” on Samsung TV Plus in the U.S. and Canada is just the beginning, with plans for additional platforms and territories rolling out throughout 2025 and 2026.
Samsung TV Plus: A Gateway to Free Entertainment
Samsung TV Plus, launched in 2015, is Samsung Electronics’ proprietary FAST service, pre-installed on Samsung Smart TVs since 2016 and also available on select Samsung Galaxy mobile devices and Smart monitors. It offers a seamless, free-to-access streaming experience, requiring no registration, credit card details, or downloads. The platform functions much like traditional cable TV, complete with a channel guide and scheduled programming, but is delivered over the internet.
With over 700 channels in the U.S. and more than 3,500 globally, Samsung TV Plus has become a significant player in the free streaming landscape. Its user-friendly interface allows browsing by genre, channel searching, and the creation of favorite lists. The service’s growth is evident in its 88 million monthly active users in 2024 and a 30% viewership surge in Q1 2025. The addition of channels like “It’s Anime” further enriches its content offering, providing diverse and localized programming to its vast audience.
The Strategic Importance of FAST for Anime Distribution
The partnership between Remow and Samsung TV Plus highlights a growing trend in content distribution: leveraging FAST channels to reach a broad, ad-tolerant audience. For anime, this model is particularly potent as it removes subscription barriers that might deter new viewers while providing established fans with timely access to content. This approach allows Remow to capitalize on anime’s increasing global demand and expand its fanbase without relying solely on traditional subscription video-on-demand (SVOD) services. By making popular and in-demand titles freely available, Remow aims to integrate anime more deeply into the mainstream entertainment consumption habits of North American viewers. This strategy also addresses concerns about timely access to new series, a factor that has historically contributed to issues like piracy within the anime community.
The launch of “It’s Anime” is a clear indication that free, ad-supported streaming is becoming an indispensable component of global content strategies, especially for niche yet highly passionate genres like anime. As Remow continues its global rollout across various platforms and territories, “It’s Anime” on Samsung TV Plus serves as a foundational step in solidifying its position as a key player in the international distribution of Japanese entertainment.
