Tokyo, Japan – Renowned author Satsuki Nakamura, alongside a collaborative team including Manasuke, Natsuo Kume, and Kaori Saki, has launched a new manga titled “Akujo ni Shitette Itta Jan! Namida” (I Told You to Make Me Into a Wicked Woman! Crying) on Shueisha’s Jump Toon platform. The announcement was made in this year’s 49th issue of Shueisha’s Weekly Shonen Jump magazine on Tuesday. This new series marks a significant entry into Shueisha’s relatively new vertical scrolling web manga service.
Jump Toon: Shueisha’s Foray into Vertical Web Manga
The new manga is debuting on Jump Toon, Shueisha’s dedicated platform for vertical scrolling web manga, which first launched in 2024. This initiative represents Shueisha’s strategic move to engage with the growing popularity of webtoons, a digital comic format optimized for smartphone viewing. Jump Toon aims to offer a new reading experience, featuring full-color comics designed for a vertical flow, distinct from traditional right-to-left, black-and-white manga.
The Vision Behind Jump Toon
Shueisha, the publisher behind the iconic Weekly Shonen Jump, has expressed a commitment to evolving with reader trends. Jump Toon’s editor-in-chief, Takanori Asada, emphasized that “Jump is about change,” highlighting the company’s continuous effort to adapt to new formats and reader preferences, from physical magazines to digital platforms and global simultaneous enjoyment. The platform not only hosts original series but also features verticalized and colorized versions of classic manga like Haikyu!!
Competition in the Webtoon Market
Jump Toon’s launch places Shueisha in direct competition with established vertical-scrolling comic platforms such as Kakao Entertainment’s Piccoma and WEBTOON Entertainment. The service features a broad selection of genres, including romance, fantasy, isekai, reincarnation, action, slice-of-life, and mystery, aiming to cater to a diverse audience. While currently primarily available in Japanese, the platform’s accessibility via web browser outside Japan suggests potential future global expansion and translated content.
“Akujo ni Shitette Itta Jan! Namida”: A New Narrative Unfolds
“Akujo ni Shitette Itta Jan! Namida” brings together a notable creative team. Satsuki Nakamura is a well-known Japanese writer, recognized for her work on light novel and manga series such as “Though I Am an Inept Villainess: Tale of the Butterfly-Rat Body Swap in the Maiden Court.” Her previous works showcase a versatility in storytelling that bodes well for this new venture.
The collaborative nature of this project, involving Manasuke, Natsuo Kume, and Kaori Saki alongside Nakamura, suggests a rich blend of creative talents contributing to the manga’s narrative and artistic direction. While specific plot details for “Akujo ni Shitette Itta Jan! Namida” are yet to be fully revealed beyond its intriguing title, the involvement of such a team on a prominent new platform like Jump Toon indicates Shueisha’s investment in high-quality original content for its vertical scrolling service.
The emergence of “Akujo ni Shitette Itta Jan! Namida” reflects the evolving landscape of manga publication, with traditional powerhouses like Shueisha embracing digital formats to reach new audiences and adapt to changing consumption habits. Fans can look forward to experiencing this new story in the innovative, mobile-friendly format offered by Jump Toon.
