Toei Animation, a name synonymous with anime excellence, is embarking on a new creative journey. In anticipation of its 70th anniversary in 2026, the studio has launched ETERNA Animation, a brand dedicated to original, in-house anime productions. The inaugural project under this banner is the captivating short film, “FOXING: Kitsuné-tsuki,” directed by Takeru Shinozuka. This venture signals a renewed commitment to artistic freedom, nurturing emerging talent, and delivering emotionally resonant stories that stand the test of time.
ETERNA Animation: A New Chapter for Toei
ETERNA Animation represents a significant step for Toei Animation. Fresh off the heels of international recognition, including an Academy Award nomination for “Magic Candies,” the studio is channeling its momentum into fostering a sustainable platform for original content creation.
The Guiding Principles
The brand’s core values are built upon five pillars:
- Originality: Prioritizing fresh and innovative storytelling.
- Exclusivity: Crafting unique experiences that set their productions apart.
- Artistry: Emphasizing artistic expression and visual beauty.
- Quality: Maintaining high production standards.
- Decency: Ensuring content is appropriate and respectful.
These principles reflect a commitment to producing animation that not only entertains but also leaves a lasting impact on viewers.
The Promise of “Eternal” Animation
The name “ETERNA” itself signifies Toei Animation’s ambition to create works that resonate deeply and endure in the hearts of audiences. The brand’s slogan, “We create free and unforgettable animation that stays in your heart,” encapsulates this vision.
“FOXING: Kitsuné-tsuki”: A Glimpse into the Soul
“FOXING: Kitsuné-tsuki” promises to be a thought-provoking and visually striking short film. Directed by Takeru Shinozuka, who is making his commercial directorial debut, the film delves into universal themes of loneliness, illusion, and self-confrontation within modern society.
A Journey of Self-Liberation
The story centers around a protagonist’s internal transformation as they strive to break free from personal constraints. Shinozuka aims to portray this journey in a poetic and visually compelling manner.
Takeru Shinozuka: A Rising Talent
Takeru Shinozuka, born in 1994, is a graduate of Tokyo Zokei University. He joined Toei Animation and has garnered attention for his distinctive production style, taking on roles as director, storyboard artist, and character designer.
A Debut at Annecy
“FOXING: Kitsuné-tsuki” will be unveiled as a work-in-progress at the prestigious Annecy International Animation Film Festival in June 2025. Shinozuka, along with producer Yoshihide Moriyama, will present the project at the MIFA Talent Panel, offering insights into the film’s creation and the philosophy behind ETERNA Animation.
The Significance of Kitsune in Japanese Folklore
The title “Kitsuné-tsuki” itself is steeped in Japanese folklore. “Kitsune” refers to foxes, which are often depicted as intelligent, magical creatures with the ability to shapeshift. “Tsuki” translates to “possessed,” suggesting a state of being influenced or controlled by a fox spirit.
Symbolism and Themes
In Japanese folklore, kitsune can be benevolent or malevolent, often acting as messengers of the gods or tricksters who delight in playing pranks on humans. The concept of kitsuné-tsuki explores themes of:
- Transformation: Reflecting the kitsune’s shapeshifting abilities, the film may explore personal growth and change.
- Identity: The blurring of lines between human and fox spirit can symbolize the search for self and the complexities of identity.
- Illusion: Kitsune are masters of illusion, suggesting that the film may delve into themes of perception and reality.
- Spirituality: The connection between kitsune and the spirit world hints at deeper spiritual themes.
Given these rich folkloric roots, “FOXING: Kitsuné-tsuki” has the potential to be a visually and thematically rich exploration of the human condition.
Toei Animation: A Legacy of Innovation
Toei Animation’s launch of ETERNA Animation underscores its continued commitment to innovation and creative exploration. With a focus on original storytelling and emerging talent, the studio is poised to shape the future of anime for years to come. “FOXING: Kitsuné-tsuki” is just the first glimpse into this exciting new chapter.
